Luxury Lens: Where Global Buyers Are Shifting Next

The last year has reminded us that even the most well-heeled jet-setters feel the effects of a wobbling U.S. dollar. When the dollar saw its largest drop in decades, some American luxury buyers hit pause — not to step back, but to get strategic.

They’re still buying abroad… just differently.

The Euro Markets Take a Breather

Destinations priced in euros — think Portugal and Spain — have seen Americans take longer to decide. With each dollar stretched a bit thinner, buyers are prioritizing second-home and retirement purchases that truly matter.

And with a little less U.S. competition? Negotiating power has quietly shifted back into American hands in certain pockets of Portugal.

Mexico’s Moment

Meanwhile, Baja has become a smart alternative. Lower taxes, coastal living and an easy commute from the U.S. make it compelling — especially as more buyers sidestep exchange-rate swings by purchasing directly in pesos.

Crypto Meets the Tropics

Panama continues to draw Americans, but the softer dollar has opened the door even wider for Canadian and European buyers. Crypto-driven purchasers are also entering the market, turning digital assets into sunny escapes.

Neighboring Nicaragua is slowly rebounding too, as confidence returns and tariff worries fade.

Beyond Currency: What’s Driving 2026

Affluent buyers everywhere are redefining what luxury means:

• Creative incentives from sellers to keep deals moving
• Homes with character — craftsmanship, wellness, personalization
• Flexibility — renting as a lifestyle choice, not a fallback
• Sustainability and climate-resilient construction taking center stage